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Ongoing Search Engine Optimization (SEO) can increase the search engine rank and site traffic of any company. The expertise offered by our technical and copywriting teams enables us to successfully meet the needs of your practice, with complex websites in competitive industries.


Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. First Draft Marketing caters to clients who require an intensive, full-service approach to search engine optimization and search engine marketing.
Keyword Research

Keyword density tells you how often a search term appears in a text, in relation to the total number of words it contains

Onsite Optimization

On-page optimization refers to all measures that can be taken directly within the website in order to improve its position

Link Building

In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage

Reporting and Analysis

Our SEO review consists of several factors such as content, linking structure, social media efforts, and its overall trust within the internet

Search Engine Optimization For Law Firms and Small Businesses

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search, and industry-specific vertical search engines.

As experts with over ten years’ experience in the search engine optimization and online marketing industries, we have a passion for crafting effective Internet marketing strategies with measurable, long-term results.

Why SEO is Beneficial to Your Business?

SEO is important for law firms and businesses because it provides organizations with the visibility they need to attract customers during this digital era.


Major Search Engines- 96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)


Consumer perception is that the higher a website is ranked in a search engine, the more ‘trustworthy’ that business is.


Solid SEO, search-friendly content, and architecturally sound website design will help bring new visitors to your website, which can lead to new clients.


SEO allows you the ability to choose keyword phrases for searches performed by potential clients and is a long-term strategy. Lasting results take time to achieve, yet are important to any business with potential customers searching for their services online.


Research shows that approximately 85% of all websites are found via search engines. 91% of searchers do NOT go past the first page!


In January 2016, more than 17.5 billion searches were performed with 342 billion search results & law firms generate 70 million searches each month.

clients says about us
Conyers Family Attorney - William Todd
William E. Todd, Jr.
The Law Offices of William F. Todd, Jr., P.C.
Founder & CEO

I have been working with First Draft Marketing for years. They worked hard to develop my website to communicate my message, and then came up with a plan to market my law office’s services in a manner that increased my business, but within a budget I could afford. I would estimate that I get at least 60 percent or more of my business from their SEO and PPC efforts. My family practice has increased and in recent months my criminal law practice has also grown through contacts made through First Draft Marketing.

Jim Paisley
Paisley Law
Founder & CEO

Katie and her team are spectacular. Everything from designing a beautiful website to understanding and implementing what it takes to direct more traffic to your website – they are experts. I am a personal injury lawyer and it is very difficult to compete with the bigger law firms with SEO, and PPC campaigns but whatever they are doing is working. Furthermore, whenever I have questions, or something added to the website, they are very responsive and professional. I highly recommend them for any law firm looking to increase their internet presence.

Jim Hornsby of Mainstreet Guns
Jim Hornsby
Founder & CEO
Mainstreet Guns & Range

Katie and the First Draft Marketing (FDM) Team have been amazing. As a solo practitioner, online presence and SEO marketing is the lifeblood of business for my firm. We have gone through quite a few SEO Companies with varying success before we discovered FDM. We quickly hired FDM to manage the firm’s SEO and internet presence, and we have not looked back. They have been extremely responsive, informative, and knowledgeable allowing the firm to grow. We highly recommend the FDM team.

Trends come and go.
Digital Marketing is here to stay.
Get unlimited possibilities to customize the look of your website. First Draft Marketing will help you get effective results by providing you with the right marketing solutions for your business.