SEO stands for Search Engine Optimization, which is a methodology of strategies, techniques, and tactics used to increase the amount of quality visitors to a website by obtaining a high-ranking placement in the organic section of a search engine results page (SERP). Google, Bing, Yahoo are three of the major search engines. This type of legal marketing helps law firms be found by potential customers online.
One of the major reasons SEO is important for a law firm is because the average search engine user isn’t going to click-through page results for answers. Thus the higher your law firm’s website naturally ranks in organic results of a search, the greater the chance your website will be visited by a user, which means more clients.
Legal SEO marketing helps ensure your law firm’s website ranks when a user types in query relevant to a service your practice offers. Successful attorneys have been utilizing search engine optimization for years to help attain new clients, which is why it’s become so competitive. Choosing the right digital marketing agency for your law firm is essential to getting ahead of your competition.
Google claims there are over 200 ranking factors in their algorithms. They also have tons of updates in any given year. In 2018, Google reportedly had 3,234 updates. Your average law firm doesn’t have time to worry about Google’s yearly, monthly, weekly or daily updates. This is where we comes in. First Draft Marketing offers a variety of legal marketing services to ensure your law firm ranks well. If you’re interested, please contact us for a free law firm website evaluation.