Search Engine Optimization

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. In general, the earlier (or higher-ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Take Your Business to the next level

Ongoing SEO can increase the search engine rank and site traffic of any company. The expertise offered by our technical and copywriting teams enables us to successfully meet the needs of your practice, with complex websites in competitive industries.

Analyze a web site

We first analyze a website, followed by a step-by-step plan to have the website communicate keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversion of leads and ROI.

On-Page & Off-Page Optimization

The goal of on-page and off-page optimization is to generate a theme consistent with your targeted keywords. Search engines are robots – not a human – and therefore, your business will benefit from following our proven process to educate ‘the robot’, so that it brings your website up when potential clients are searching for specific business-related keywords.


Before beginning a search engine optimization (SEO) project, it is important to understand the process involved in an effective SEO campaign. First Draft Marketing caters to clients who require an intensive, full-service approach to search engine optimization and search engine marketing.


Keyword density tells you how often a search term appears in a text, in relation to the total number of words it contains


On-page optimization refers to all measures that can be taken directly within the website in order to improve its position


In the field of SEO, link building describes actions aimed at increasing the number and quality of inbound links to a webpage


Our SEO review consists of several factors such as content, linking structure, social media efforts, and its overall trust within the internet

Growth in
keyword ranking

Increase in
Organic traffic

Increase in
Top 10 ranking

Increase in
Visit duration

Why SEO is Beneficial to Your Business?

Ranking Importance

Research shows that approximately 85% of all websites are found via search engines. 91% of searchers do NOT go past the first page!

Major Search Engines

Major Search Engines- 96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL)

Effective strategy

SEO allows you the ability to choose keyword phrases for searches performed by potential clients and is a long-term strategy. Lasting results take time to achieve, yet are important to any business with potential customers searching for their services online

342 billion Search Results

In January 2016, more than 17.5 billion searches were performed with 342 billion search results & law firms generate 70 million searches each month

Bring Visitors

Solid SEO, search-friendly content, and architecturally sound website design will help bring new visitors to your website

Consumer Perception

Consumer perception is that the higher a website is ranked in a search engine, the more ‘trustworthy’ that business is

SEO Experts

As experts with over ten years’ experience in the search engine optimization and online marketing industries, we have a passion for crafting effective Internet marketing strategies with measurable, long-term results.

Lets Get Started
on your project

We focus strongly on function and usability, and offer consultations to help you manage your website as a business asset. We go to great lengths to assure your content is delivered so that visitors can easily and intuitively find the information they seek.