The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. It’s a way for Google to present information they think is relevant to your search. As you can see to the right, the information is presented to users in an infobox next to the search results. Technically, the Knowledge Graph infoboxes were added to Google’s search engine in May 2012. Information from the Knowledge Graph is presented as a box. Google has also referred to it as the “knowledge panel”, to the right (top on mobile) of search results.
Google’s corporate mission is “to organize the world’s information and make it universally accessible and useful.” which is one of the reasons they created the Knowledge Graph. If you search for a specific company, the Knowledge Graph will show an almost complete profile, depending on how well SEO was done to a website. Searching for a recently released movie will show posters, reviews and screening times.
There have been criticism behind Google’s Knowledge Graph because they’re just snippets of information that Google’s Algorithms assumed to be helpful. Dario Taraborelli, head of research at the Wikimedia Foundation, told The Washington Post that Google’s omission of sources in its knowledge boxes “undermines people’s ability to verify information and, ultimately, to develop well-informed opinions”
The Knowledge Graph is an important part of the search experience in Google. We help our legal clients get featured in Google’s Knowledge Graph. If your law firm needs help with Digital Marketing or being featured in the Knowledge Graph, contact our online marketing team at First Draft Marketing.