Predicting Web Design Trends for Law Practices in 2018

In today’s digitally-driven world, it is a given that you will optimize websites for mobile, update your site frequently and aim to publish high-quality information. The trends we’ll likely see in 2018 involve more sophisticated development and branding strategies. Here are a few examples.

Brand Storytelling

People always remember a good story. Today’s advertising is not so much about telling people why your product or service is great as it is about telling a story with your brand. This has become the most effective way to connect with audiences, which have become oversaturated with traditional advertising and instead are seeking authentic connections to brands without feeling like they’re being force-fed a sales pitch.

Brand Storytelling can be made up of some of these components:

  • Why your law firm exists
  • What motivates your legal team to work every single day
  • An inside look at your firm and the way it operates

 

A law firm that masters brand storytelling will find its target audience much more willing to engage with it–it adds the ‘human factor’.

Performance

Web developers in 2018 will focus more on maximizing site performance and efficiency. In the past, style and flair (think: exploding graphics and annoying pop-ups) were key ways to attract the attention of potential targets. Today, however, users are more easily distracted, as more than half of all browsing is done spontaneously on mobile devices. Websites must both deliver information quickly and operate with extreme efficiency.

Some crucial elements of efficient websites include:

  • Easily read fonts and typography
  • Collapsible menus
  • Responsive design
  • Working links
  • Smart use of negative space

Security

As hackers and malware become more sophisticated, so too do the security measures designed to combat them. Developers in 2018 will be more focused than ever on security. Any commercial website (including a law firm’s) that is serious about digital security will have a security certificate that’s updated for all pages of the site. Firms that do not take security seriously will have a hard time getting clients who will trust them enough to interact with their website, download content and share information.

Video

By 2019, global consumer Internet video traffic will account for 80% of all consumer Internet traffic (Source: SmallBizTrends). Facebook generates 8 billion video views on average per day (Source: Social Media Today). Offering exceptional ROI, a single video can be used for your website, YouTube, social media, and even as a helpful email attachment—for years to come. A video can help create a cleaner and more interactive look-and-feel to your site, as well as increase engagement with new visitors. Web pages with video are 53 TIMES more likely to appear on PAGE 1 of Google search results, when employing SEO principles.

Business video is a proven, effective way to engage customers, demonstrate products and differentiate your law firm from your competition.

 

The Internet of Things

Internet of Things devices can be as simple or complex as the developer desires. But what is clear is that connecting web services to the Internet of Things will continue to increase in popularity in 2018. Expect to see businesses of all types, including law firms, find new and innovative ways to connect devices and people to the digital world.

 

To find out more about how First Draft Marketing can help you make YOUR website stand out, contact us today https://firstdraftmarketing.com/contact-us-for-lawyer-websites/.

 

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