Responsive Websites Improve Results
With the staggering growth of mobile devices like smart phones and tablets, and mobile device usage social media, and websites, it is now essential that your business website is responsive, so that your clients and prospects can easily browse and find information, regardless of what type of device (phone, tablet, desktop, etc.) they are using.
The fact is that mobile users will be visiting your website at some point in the purchasing process. Your law practice website needs to cater to both desktop and mobile users to create an optimal user experience.
Creating A Better User Experience
Currently, more than 58% of American adults own a smartphone and almost 60% of all website traffic is from mobile devices.
According to eMarketer, 55% of survey respondents in the U.S. said they wouldn’t buy from a brand if its website or mobile experience was poorly designed. Which means a higher bounce rate, loss of conversions, and loss of revenue.
Over 55% of social media consumption now happens on mobile devices, so sharing links from social media sites like, Facebook, YouTube, Twitter, or Google Plus to your website will mean even more traffic and viewing of your website from mobile devices. As you can see, website design becomes a critical element of any digital marketing strategy. Google has even said a responsive website will perform better in search rankings because they provide a better user experience than sites that are not mobile friendly. If you’re not ranking well on Google, which makes up nearly 70% of searches, then you’re not going to be found amongst your competitors. Google initially identified the trend towards mobile browsing several years ago and has since accelerated the shift with changes to its search favoring mobile devices, including tablets. It began ranking sites within its search index by mobile accessibility in 2015 and recently made a change making mobile search potentially more up to date than desktop. Google and BING have also made it very clear that they like responsive web design and this often results in improved SEO and search engine visibility.
Responsive websites provide complete functionality.
If you want your law firm’s website showing up higher in search results, then you will want to make it responsive because it is the preferred choice for search engines like Google and Bing. One of the main reasons is because responsive design provides a better experience for visitors to your website. One-third of adults owned a smartphone and it was the main source of Internet access for one-quarter of them.
We recommend webmasters follow the industry best practice of using web design, namely serving the same HTML for all devices using media queries to decide rendering on each device.
Mobile users will only continue to grow at significant rates. Thus, your marketing strategy should include reaching out to various device users. Your website is the new business card. This is where most people will create a first impression of your law firm and interact with your business.
January 31, 2017